WRITA Blog
Insights, tips, and strategies for content creators in the age of AI
How to Optimise for Generative Search (GEO) Without Losing Your Brand Voice
Generative Search is rewriting the rules of visibility. Learn how Generative Engine Optimization (GEO) works, why so many brands are losing their authentic voice to AI, and how to stay discoverable without sounding generic.
What are AI agents and how are they redefining the modern marketing team?
The future of marketing teams isn’t human or AI, it’s both. Explore how AI agents are transforming from tools into true teammates, reshaping workflows, governance, and brand strategy. Learn how to harness agentic AI for speed and scale without sacrificing authenticity or control, and how Writa AI helps keep your brand voice consistent through it all.
The Future of Agency Business Models: Content as a Service for Canadian Brands
Canadian agencies face budget pressure, shifting media habits and AI-driven workflows. Learn how turning content production into a subscription CaaS model can help you scale, differentiate and future-proof your offering.
The New Age of SEO: Google’s AI Overviews & the Rise of “Answer Engines”
Search as we know it is being rewritten. With Google’s AI Overviews dominating SERPs and driving down organic clicks, marketers face rising CPCs and shrinking visibility. Meanwhile, users are turning to conversational “answer engines” like ChatGPT, Perplexity, and Grok. This post explores what CMOs and senior marketers can do to survive this new trend.
How to Protect Your Business from AI Content Fatigue
AI content fatigue is eroding audience trust—here’s how businesses can stay authentic, human, and relevant in an age of automated noise.