WRITA Blog
Insights, tips, and strategies for content creators in the age of AI
The New Age of SEO: Google’s AI Overviews & the Rise of “Answer Engines”
Search as we know it is being rewritten. With Google’s AI Overviews dominating SERPs and driving down organic clicks, marketers face rising CPCs and shrinking visibility. Meanwhile, users are turning to conversational “answer engines” like ChatGPT, Perplexity, and Grok. This post explores what CMOs and senior marketers can do to survive this new trend.
Google AI Overviews
SEO trends 2025
Answer engine optimization (AEO)
Mohanad Rashad
Oct 18, 2025
How to Protect Your Business from AI Content Fatigue
AI content fatigue is eroding audience trust—here’s how businesses can stay authentic, human, and relevant in an age of automated noise.
Content Marketing
Digital Strategy
Authentic Branding
Mohanad Rashad
Oct 16, 2025