Insights, tips, and strategies for content creators in the age of AI
Search as we know it is being rewritten. With Google’s AI Overviews dominating SERPs and driving down organic clicks, marketers face rising CPCs and shrinking visibility. Meanwhile, users are turning to conversational “answer engines” like ChatGPT, Perplexity, and Grok. This post explores what CMOs and senior marketers can do to survive this new trend.
